# What is an Experimental Design?

**URL:** <https://forum.surveyengine.com/t/what-is-an-experimental-design/107>\
**Category:** Experiments\
**Created:** [13 February 2023 23:27 UTC](https://forum.surveyengine.com/t/what-is-an-experimental-design/107 "2023-02-13T23:27:11Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Freddo](https://dub1.discourse-cdn.com/flex017/user_avatar/forum.surveyengine.com/freddo/32/55_2.png) [@Freddo](https://forum.surveyengine.com/u/Freddo)\
**Post date:** [13 February 2023 23:27 UTC](https://forum.surveyengine.com/t/what-is-an-experimental-design/107/1 "2023-02-13T23:27:11Z")

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Can you give me the TDLR; version

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**Author:** ![benno](https://dub1.discourse-cdn.com/flex017/user_avatar/forum.surveyengine.com/benno/32/3_2.png) [@benno](https://forum.surveyengine.com/u/benno)\
**Post date:** [13 February 2023 23:29 UTC](https://forum.surveyengine.com/t/what-is-an-experimental-design/107/2 "2023-02-13T23:29:14Z")

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Experimental designs are ‘plans’ on how to run experiments within a survey: what levels of attributes to show and when.

Ngene™ is widely used, cited and is regarded as the best tool to generate experimental designs for Academic and Commercial Stated Choice Experiments. For more information visit [www.choice-metrics.com](http://www.choice-metrics.com).